# Sherloq
> Sherloq is a LinkedIn signal-based sales intelligence platform that helps B2B sales teams detect buying signals, score leads, and respond with context.

## Signal-Based Selling Platform
Sherloq is a signal-based selling platform for enterprise sales teams — social selling powered by real LinkedIn signals. Seven AI agents track public LinkedIn activity — posts, comments, reactions, job changes — and turn it into actionable signals. The agents score prospects against the team's ideal customer profile, find new leads by analyzing post reactors, prepare meeting briefs, track competitor activity, and surface content topics. Sherloq never sends messages or automates outreach. The human stays in the loop: agents handle research and tracking, the salesperson handles the relationship.

## Lead Agent
Sherloq Lead Agent automates B2B lead generation by monitoring LinkedIn engagement in real time. When someone reacts to a relevant post, the Lead Agent scores them against the user's ideal customer profile, removes duplicates, and adds qualified matches to the watchlist. It works in two modes: one-click from any post, or fully automated daily delivery. Teams using the Lead Agent replace manual prospecting and purchased lists with signal-based lead discovery.

## ICP-Score
Sherloq ICP-Score evaluates every LinkedIn profile against the user's ideal customer profile using three dimensions: ICP-Fit (company match), Persona-Fit (role and seniority match), and Confidence (data quality). The three values combine into one score visible on every profile in the watchlist. Teams use it to replace manual lead qualification with consistent, automated scoring that adapts as they close and lose deals.

## Watchlist
Sherloq Watchlist turns public LinkedIn activity into actionable B2B intent data. Sales teams build watchlists of target accounts, and Sherloq monitors every post, comment, reaction, and job change. Each signal gets scored for sales relevance. Teams use Watchlist to replace the LinkedIn feed's algorithmic sorting with a curated, scored view of what their prospects are actually doing.

## Deep Dive
Sherloq Deep Dive analyzes LinkedIn profiles in real time, reading posts, comments, reactions, and career history to answer any question a salesperson has about a prospect. Unlike generic AI tools, Deep Dive knows both sides: the seller's company, ICP, and messaging style, and the prospect's current activity and interests. Sales teams use it for hyper-personalized outreach, meeting preparation, and competitive intelligence.

## Find & Create Content
Sherloq Find & Create Content analyzes the public LinkedIn activity of a self-defined audience and bundles it into topic clusters. Sales teams see in seconds which topics their target accounts care about right now, and use that knowledge for LinkedIn posts, newsletters, sales conversations, and upsell moments. The analysis is based solely on the chosen watchlist, not on the platform average. This is the foundation for social selling on LinkedIn.

## Competitor Tracker
Sherloq Competitor Tracker monitors public LinkedIn activity of both your target prospects and your competitors simultaneously. When a lead interacts with a competitor's content — likes, comments, shares, or replies — sales teams receive an immediate alert with full context: which post triggered it, how many reactions it received, and a recommended next action. Teams also see all competitor activity in one feed: posts, engagement trends, and which prospects respond to competitor content.

## Sidebar (LinkedIn Chrome Extension)
Sherloq Sidebar is a LinkedIn Chrome extension that runs beside LinkedIn using Chrome's Side Panel API — it never touches or modifies the LinkedIn page. The sidebar automatically recognizes profiles and posts, scores prospects against the user's ideal customer profile, ranks watchlist signals by urgency, and lets sales teams find new leads by analyzing post reactors. It includes a smart chat for meeting prep, call scripts, and content creation. All features work without leaving LinkedIn.

## Pricing
Sherloq has three paid plans: Starter (€69/mo), Growth (€99/mo), and Scale (€179/mo). Every plan includes the full sidebar — signals, ICP scoring, lead discovery, smart chat, and content — so plans differ in volume and team size, not in features. The Starter plan comes with a 7-day free trial: a credit card is required to start, and you get full access to everything in Starter for 7 days; cancel before it ends and you are not charged. Growth and Scale are subscribed directly. You can upgrade, downgrade, or cancel anytime with immediate effect and no annual lock-in, billed monthly or annually. Data is hosted in Germany (Supabase Frankfurt region) and GDPR compliant, and the Chrome extension uses the Side Panel API so it never touches the LinkedIn page.

## About
Sherloq GmbH is a Frankfurt-based B2B sales intelligence company. The platform helps enterprise sales teams, RevOps experts, and GTM engineers engage prospects based on real-time LinkedIn signals — posts, comments, reactions, and role changes. It is built by sales professionals and founded by Alexandra Weck (Founder & CRO) and Sebastian Bessing (Founder & CTO); the team also includes Eduard Schmidt, Sarah Dubois, and Felix Brandt. The product includes a LinkedIn Chrome extension (Chrome Side Panel API — it never touches the LinkedIn page) and a web application.

## Imprint
Sherloq GmbH, Bindingstr. 9, 60598 Frankfurt am Main, Germany. Managing Director: Sebastian Bessing. Commercial Register: HRB 140607, Frankfurt am Main Local Court.

## Privacy Policy
Sherloq collects and processes personal data to provide its LinkedIn signal-based sales intelligence platform. Data processing covers website usage (server logs, contact forms) and platform usage (profile tracking, scoring, watchlists). Data is stored in the EU. Users can exercise their GDPR rights via support@gosherloq.com.

## Accessibility
Sherloq aims for WCAG 2.1 AA conformance. The accessibility statement covers the current conformance status, known limitations, and a feedback mechanism via support@gosherloq.com.