Competitor Tracking: Never Lose a Deal Blind
You don't lose deals to better products. You lose them because you don't see who's entering the conversation.
Sherloq watches your prospects and your competitors at the same time. The moment a lead interacts with a competitor, you know. Not three weeks later. Now.
Both sides. One view. Always.
Jonas WeberEngaged with CompetitorX
Sarah ChenQuiet this week
Michael RossActive on your postsFlying blind vs. The full picture
You've been working a deal for weeks. The prospect replies slower. You think: busy quarter. Three weeks later, a colleague mentions they signed with someone else.
You don't lose the deal at the negotiation table. You lose it weeks earlier, when your prospect started paying attention to someone else. And you didn't see it.
No more blind spots
Sherloq knows your targets and your competitors. The moment those two worlds touch, you get a signal. Not eventually. Right then.
Both sides. One view.
Competitor tracking isn't a one-way mirror. It all starts with your watchlist of target prospects, both sides are already in there. You see two directions at once:
What are your leads doing?
When a target likes, comments on, or shares a competitor's post, you get a warning. With context: what was the post about, why it matters, what you could do next.
What are your competitors doing?
When a competitor publishes something relevant, engages with one of your leads, or moves in your market, you see it. Nothing slips through.
Jonas WeberAccount ExecutiveEngaged with CompetitorXSarah ChenVP SalesMichael RossHead of GrowthHow competitor tracking works
Four steps. From blind to informed.
The better you know your competitors, the less they can surprise you.
What this means for you and your team
No deal goes dark without a signal. From there you can turn every alert into outreach before it slips.
Early warning
You see competitor interactions before they become a problem.
Market picture
You know what topics your competitors push and who responds.
Targeted response
Instead of following up blind, you know what your lead is thinking about.
Pipeline protection
The deals you lose, you don't lose from ignorance.
Good to know
How does Sherloq know who my competitor is?
It doesn't guess. You decide. When you add a profile to your watchlist, you choose: Target, Competitor, or Neutral. From that moment, Sherloq knows who's on which side.
Do I get notified about every interaction?
Only the relevant ones. When a target likes, comments on, or shares a competitor's post, you get a signal. Not every scroll, not every view.
What do I see when a warning fires?
Who interacted with whom, which post triggered it, how many reactions it got, and what Sherloq recommends. No data point without context.
Can I just watch my competitors without the target alerts?
Yes. Your competitor watchlist shows all competitor activity, posts, reactions, engagement. The target warnings are an additional layer on top.
What counts as a competitor interaction?
A like, comment, share, or reply on a competitor's post. Sherloq watches public LinkedIn activity, the same signals you'd see if you had time to check every profile every day. You don't. Sherloq does.